SCOPE: 6 central districts of Ulaanbaatar city
DATA COLLECTION METHOD: Quantitative research
SAMPLE SIZE: n=600
TIME PERIOD: 2022.11.09 – 2022.12.16
GOAL: The purpose of this research is to study people's interest in traveling to South Korea, their opinions about travel products aimed at the country, to determine the sources of information, as well as to measure the satisfaction of people who have traveled to Korea.
MAIN FINDINGS: The main criterion of this research was to select people who had traveled in the last 5 years, had an income of more than 2.2 million MNT and were over 20 years old. According to the survey, the majority of citizens travel to South Korea on their own, and mostly people over 40 years of age travel on group trips. It was also found that one citizen spends an average of 8.6 million MNT on a trip to South Korea, and group travel costs 2.3 million MNT less than traveling alone. According to the research, the planned travel period of Mongolians is usually the 1st and 3rd season.