By studying the preferences, satisfaction and behavior of your customers, businesses will be sensitive to customer needs, retain existing customers, collect basic information needed to attract new customers, and will have the opportunity to make better decisions.

• Customer satisfaction survey - CSAT, Loyalty matrix, NPS, Satisfaction drivers.
• Consumer behavior research - Get answers to Who, When, What, Where and Why.
• Research to identify consumer needs - Demand quantity, dual use, substitute use.
• Research to determine the user experience - Customer experience during the purchase of goods and services.

By studying the particular product’s market capacity, key players, and the market share, the business can perceive the market conditions, optimize future decisions, and identify the issues to consider when entering new markets.

• Import market research - Measure the size of the market for imported product, and conduct the research along with the point of view of consumers, the demand study.
• Industry market research - Comprehensive study of demand, supply, production, transportation, and sales of a specific industry.

The study can be done to understand the internal and external environment of the organization, to define its reputation, and to identify the weaknesses and strengths of its services provided.

• Organizational culture research - to determine the level of organizational culture and employee satisfaction.
• Secret shopping research - to study and compare whether the organization delivers its services according to the established standards and the level of services of competitors.
• Research of brand recognition - to determine the market recognition rate of the given brand and whether it has been recognized by the consumers.
• Research on the reputation of the organization - to measure the level of the reputation of the organization to the public and consumers, and to compare to its competitors.

Product research is designed for organizations with the goal of introducing new products to the market, improving existing products, and identifying the needs of target customers.

• Product development research - to study the possibility of introducing old and new products to the market.
• Concept test research - Indicators such as packaging, name, appearance, and taste of the new product can be tested by target customers and their opinions can be obtained.