SCOPE: Mongolia

DATA COLLECTION METHOD: Quantitative research and secondary research

SAMPLE SIZE: n=340

TIME PERIOD: 2022.07.20 – 2022.10.12

GOAL: The main purpose of this research is to study the current situation of Mongolia's coffee industry, Mongolians’ coffee consumption behavior, product import market, and quantitative data analysis.

MAIN FINDINGS: While carrying out the study of coffee import, the research team conducted a survey of people living throughout Mongolia and studied their behavior in coffee consumption and the behavior of visiting coffee shops, respectively, and developed the results. In this way, entrepreneurs who carry out domestic and foreign coffee trade and coffee shop entrepreneurs can get comprehensive market information at a low price and save time. Most of the people who create demand for coffee in the country are 20-39-year-old working people, and they need to start the workday morning energetically, replenish energy during the day, and fight off sleepiness. 50.9 percent of all coffee drinkers use instant coffee, 46.5 percent use brewed coffee, and 2.6 percent use drip or immersion coffee. And when citizens were analyzed by their living location, coffee consumption varied. In terms of foreign trade, in 2021, our country made foreign trade of coffee worth about 43.0 billion MNT, which is a 32.0 percent increase from 2020 and a 130 percent increase from 2015.