We have been implementing "Data Literate Nation" strategy since 2020. As part of our strategic plan, we conducted the first nationwide “Mongolian Generation study,” revealing the values, lifestyles, perspectives, and aspirations of four distinct generations. The study provided a comprehensive snapshot of Mongolian society at that time, offering valuable insights into generational differences and shared characteristics.

Five years later, in 2025, we revisited this research to capture the evolving dynamics of Mongolian society and highlight the changes and continuities between generations. This study goes beyond numbers and statistics—it provides a deeper understanding of the long-term shifts in attitudes, social values, and cultural outlooks shaping Mongolia today.

Why This Study Matters

• It enables businesses, government agencies, educational institutions, and research organizations to make strategic decisions grounded in reliable data.

• By identifying generational differences and commonalities, the study supports efforts to foster mutual understanding and collaboration across society.

• The voices and perspectives of survey participants serve as actionable insights for policymakers, business leaders, and researchers.

We are proud to make this updated study publicly available, empowering individuals to explore the unique traits of their own generation, better understand other age groups, and gain a clearer view of Mongolia’s development trajectory.

At SICA, our mission remains the same: to continuously measure and analyze societal changes, promoting data-driven decision-making and helping organizations and communities thrive in a rapidly evolving world.

If you want to learn more about study: https://www.datamon.mn/content/detail/111/