What Is Policy, Project, and Program Evaluation? Policy, project, and program evaluation is the process of analyzing the implementation results, management, impact, and effectiveness of any policy, project, or program based on empirical data, using independent methodologies, and producing evidence-based recommendations for future improvement. Evaluation determines whether a project or program has achieved its objectives, whether resources were used efficiently, the tangible benefits delivered to stakeholders, and the potential for long-term sustainability. Contents Types of Evaluation OECD/DAC Five Criteria Evaluation Methodologies Data, Ethics, and Quality Assurance Deliverables and Outputs Why Choose Us? What Types of Evaluations Do We Conduct? Baseline Evaluation Before project or program implementation begins, we establish initial baseline indicators to create a reference point for future monitoring and evaluation. SICA LLC SICA LLCRESEARCH & CONSULTING COMPANY Our organization conducts research on domestic and international market structures, supply and demand, competition, and consumer behavior to support the development of data-driven business strategies. Contact Us Request a Quotation Mid-Term Evaluation Identifies implementation progress, performance risks, and management gaps during execution and provides timely improvement recommendations. Final Evaluation Assesses whether planned objectives and outcomes were achieved, synthesizes effectiveness and impact, and identifies lessons learned for future use. Impact Evaluation Distinguishes direct and indirect impacts using counterfactual or comparison-based evaluation designs. Process / Implementation Evaluation Analyzes governance, organizational structure, partnerships, operational logic, and logistical efficiency. Formative Evaluation Provides decision-oriented insights during program expansion, redesign, or new initiative development. Monitoring & Evaluation (M&E) System Audit Evaluates indicators, data quality, reporting flows, and risk controls at the system level. OECD/DAC Five Core Evaluation Criteria Relevance – Alignment with real needs and policy priorities Effectiveness – Achievement of intended results Efficiency – Optimal use of resources, costs, and time Impact – Positive and negative short- and long-term effects Sustainability – Likelihood that benefits continue after completion Evaluation Methodologies Quantitative Research Surveys and sampling Indicator calculations Statistical analysis Qualitative Research Key informant interviews Focus group discussions Case studies and observation Document Review Structured analysis of reports, policy documents, financial and performance records. Logical Framework & Results Chain Evaluation based on the logical linkage: Inputs → Activities → Outputs → Outcomes → Impact. Data, Ethics, and Quality Assurance Ethical approval and informed consent Confidentiality and data protection protocols Enumerator training and pilot testing Real-time field monitoring and back-checks Data management, version control, and audit trails Transparent reporting of methodology and limitations Deliverables and Outputs Evaluation Plan – objectives, questions, methods, risks Baseline / Mid-Term / Final Evaluation Reports Recommendations and Action Plans Management Briefings Data Packages – anonymized datasets, codebooks, technical annexes Why Choose Us? Extensive Experience – cross-sectoral projects and programs Professional Team – researchers, data analysts, domain experts International Standards – OECD/DAC, UN-Eval, ISO-aligned QA Evidence-Based Recommendations – supporting informed decision-making

Baseline Research - Objectives, Importance, and Methodology Baseline research refers to the process of collecting initial, baseline information about the industry, market, customer landscape, and current conditions before launching any research project, business strategy, or policy planning initiative. This research provides the essential foundation for subsequent in-depth research, strategic development, and investment decision-making. In other words, baseline research is the first step that defines “which direction to take and how to conduct the research.” Contents What is baseline research? Key objectives of baseline research Core baseline indicators Research methodologies Why is baseline research important? Baseline vs. in-depth research: key differences What is baseline research? Simply put, baseline research aims to understand the current real-world situation of a given industry or market. This typically includes: Market size, structure, and overall trends Who the customers are and what needs they have How many competitors exist and what strategies they follow What opportunities and risks are present Without baseline research, subsequent research and strategy development may carry a high risk of being built on incorrect assumptions as a foundation. SICA LLC SICA LLC RESEARCHCONSULTING COMPANY We research the structure of Mongolian and international markets, supply and demand dynamics, competition, and consumer behavior to help you develop a data-driven business strategy. Contact Us Request a Quote Key objectives of baseline research Establish the initial baseline dataset Generate insights required for planning and strategy development Define the direction and methodology for in-depth research correctly Reduce risks in business decision-making Baseline research is essential, especially when entering a new market, launching a new product, or developing a policy. SICA LLC SICA LLC RESEARCHCONSULTING COMPANY We research the structure of Mongolian and international markets, supply and demand dynamics, competition, and consumer behavior to help you develop a data-driven business strategy. Contact Us Request a Quote Core baseline indicators 1. Market size and structure How many customers are there? What is the market demand value? Which segment is growing the fastest? 2. General customer segments Age, gender, income, location, lifestyle patterns, and overall purchasing behavior. 3. Competitive landscape How many competitors are there? What are their strengths and weaknesses ? What pricing and placement strategies are they using? 4. Market trends and dynamics Technological shifts, changes in customer behavior, emerging opportunities, and future growth directions. 5. Legal and regulatory environment Industry-related laws, regulations, licensing requirements, compliance frameworks, and government policies. Methodologies used in baseline research Secondary data – National statistics, industry reports, and previous studies Initial surveys – Capturing general sentiment and early insights Observation – Examining real market activity Expert interviews – Gathering insights from industry specialists Combining these methods makes baseline research more objective and reliable. Why is baseline research important? Creates a solid foundation for in-depth research Reduces the risk of investing in the wrong direction Provides factual inputs for strategy development Enables more confident decision-making Baseline research can be considered the first line of defense for business success. Baseline vs. in-depth research: key differences Baseline research – Defines the overall landscape and current situation In-depth research – Examines a specific issue in detail Therefore, conducting in-depth research without baseline research is like exploring without direction. Related content: What Is Market Research? Consumer Research Consumer Behavior Research Organizational Research Product Research

Research Company in Mongolia Research company in Mongolia - A research company is a professional organization that collects, processes, and analyzes information required for decision-making in businesses, organizations, and the public and private sectors, and provides evidence-based recommendations grounded in real-world data. By conducting research across multiple areas—such as markets, consumers, products, an organization’s internal environment, and broader socio-economic conditions—you can manage your business not by “assumptions,” but by data. Contents What Is a Research Company? What Services Does a Research Company Provide? What Services Does SICA Provide? How Is Research Conducted? Why Do You Need a Research Company? Tips for Choosing a Research Company Frequently Asked Questions What Is a Research Company? A research company is an organization that collects information within a defined objective (e.g., identifying market opportunities, measuring customer attitudes, testing product demand), analyzes it using statistical and qualitative methods, and produces findings and recommendations to support decision-making. The factors that most influence real business growth are “asking the right questions” and “collecting the right data.” This is exactly where the value of research companies becomes clear. SICA LLC SICA LLC RESEARCH & CONSULTINGCOMPANY Our organization studies domestic and international market structure, supply and demand, competition, and consumer behavior to help you develop your business strategy based on data. Contact Us Request a Quotation What Services Does a Research Company Provide? Research companies typically provide services in the following areas: Market research – Determining market size, structure, competition, and opportunities/risks. Customer research – Understanding needs, behavior, and purchase decision-making. Product/service research – Assessing demand, value proposition, positioning, and proposing improvements. Organizational research – Assessing the internal environment, employee satisfaction, and evaluation of service quality. Project and program evaluation – Independently assessing effectiveness, implementation, and gaps between plans and reality. Data collection – Online/phone/in-person surveys, focus groups, interviews, etc. Research training – Building research knowledge and skills for organizations and individuals. What Services Does SICA Provide as a Research and Consulting Company? Based on the information you provided, SICA LLC offers research and consulting services in the following core areas: Business research – An ongoing activity of collecting information on product and service characteristics, supply conditions, business opportunities, and purchase decision-making. Socio-economic research – Research aimed at understanding public opinion and attitudes and using those insights to inform planning and operations. Research and evaluation for international projects and programs – Identifying gaps between project/program effectiveness, planning, and reality, and conducting independent evaluations aligned with internationally recognized methodologies. Data collection – Selecting appropriate data-collection methods based on research methodology and implementing them in accordance with standards. Research training – Building knowledge and skills to plan needed research and conduct independent research and analysis. SICA LLC SICA LLC RESEARCH & CONSULTINGCOMPANY Our organization studies domestic and international market structure, supply and demand, competition, and consumer behavior to help you develop your business strategy based on data. Contact Us Request a Quotation How Is Research Conducted? Define the objective – What are you measuring? (e.g., customer satisfaction, price, service quality) Develop the questionnaire structure – Short, clear, measurable questions. Collect data – Online, phone, in-person, focus group discussions, etc. Process the data – Cleaning, categorization, and coding. Analyze the findings – Key indicators, cause-and-effect relationships, segmentation. Produce a report and recommendations – Immediate next steps, improvement actions, and strategic options. Why Do You Need a Research Company? If we restructure the “why do you need it?” section in an SEO-friendly format: Professional methodology – Research is conducted using the right methods in line with international standards. Data-driven decision-making – Reduces risk and improves decision quality. Saves time – A professional team conducts the research. Identifies new opportunities – Clarifies market trends and customer attitudes. Clarifies the current situation – Provides improvement recommendations based on the current reality. Tips for Choosing a Research Company Is the methodology clearly defined? (questionnaire, sampling, methods, report structure) Does the report provide not only “results” but also “solutions”? Data-collection capacity (call center, online tools, focus room, etc.) Industry experience (similar projects, case studies) Confidentiality and data protection (contracts, policies) Frequently Asked Questions What does a research company do? A research company collects, processes, and analyzes data, produces reports, and provides recommendations that can be implemented to support decision-making. What outcomes can research deliver? Research can provide insights such as the real market situation, customer needs/attitudes, opportunities to improve products, strategic options, and risk mapping. How can I request a quotation? Click the button below to contact us directly or submit a quotation request. SICA LLC SICA LLC RESEARCH & CONSULTINGCOMPANY Our organization studies domestic and international market structure, supply and demand, competition, and consumer behavior to help you develop your business strategy based on data. Contact Us Request a Quotation Related Content: What Is Market Research? Customer Research Consumer Behavior Research Organizational Research Product Research

Customer Rating - Definition, Types, and Impact on Business Customer rating is a metric that represents how customers perceive your product, service, or brand in both quantitative and qualitative forms. Beyond a simple “like or dislike,” it enables systematic measurement of satisfaction, loyalty, repeat purchase likelihood, and willingness to recommend. Customer rating is a core component of market research, customer satisfaction studies, and consumer behavior research. When collected and analyzed correctly, it directly influences strategic business decision-making. Contents What is customer rating? Why is customer rating important? Main types of customer ratings How to measure customer ratings How to analyze and use ratings Common mistakes Conclusion What is customer rating? Customer rating is an evaluation that reflects how well a customer’s experience aligns with their expectations and satisfaction. It can be expressed through: Quantitative formats (1–5, 1–10 scores, star ratings, etc.) Qualitative formats (open comments, feedback, requests, complaints) Behavioral indicators (repeat purchases, contract renewals, shares, recommendations) In other words, customer rating is the customer’s direct answer to the question: “How well are we delivering our products and services?” Why is customer rating important? Measure satisfaction – Identifies whether customers are generally satisfied or experiencing issues. Identify weaknesses – Highlights which services, branches, or products generate the most complaints. Increase customer loyalty – High ratings drive repeat purchases and recommendations. Brand reputation – Online ratings and reviews directly influence purchasing decisions. Strategic decision-making – Provides data to improve, develop, or discontinue offerings. SICA LLC Professional customer rating research services SICA conducts customer satisfaction, rating, and behavior research based on international methodologies, helping your business make data-driven decisions. Contact us Request a quote Main types of customer ratings 1. CSAT – Customer Satisfaction Score CSAT measures how satisfied customers are with a product or service by asking direct questions such as: “How satisfied were you with our service?” 2. NPS – Net Promoter Score 9–10: Promoters 7–8: Passives 0–6: Detractors 3. Star ratings and scoring systems Star and score-based ratings visually communicate customer experience and strongly influence trust. 4. Qualitative feedback Open-ended feedback provides deeper insights beyond numbers. 5. Behavior-based evaluation Repeat purchases, subscription renewals, and usage behavior help infer customer satisfaction. How to measure customer ratings Define your objective – Decide which aspect to measure: satisfaction, recommendation likelihood, loyalty, service speed, or overall experience. Select question types – Combine CSAT, NPS, star ratings, and open-ended questions for balanced insights. Choose the right channels – Online surveys, messaging apps, email, QR codes, phone calls, or face-to-face interactions. Select the right timing – After purchase, after service completion, or following customer support interactions. Consolidate and store data – Use Excel, CRM systems, research platforms, or BI tools to track trends over time. How to analyze and use customer ratings Rather than focusing only on average scores, deeper analysis should include the following approaches: Segment analysis – Compare ratings by age, location, department, branch, or channel. Time-based trends – Monitor monthly, quarterly, and yearly changes to identify improvements or declines. Link scores with feedback – Combine quantitative ratings with qualitative comments to uncover root causes. Action-driven insights – Translate results into concrete improvement plans, not just reports. SICA LLC Professional customer rating research services SICA conducts customer satisfaction, rating, and behavior research based on international methodologies, helping your business make data-driven decisions. Contact us Request a quote Common mistakes when working with customer ratings Drawing conclusions based on a one-time survey only. Looking only at average scores without proper segmentation. Ignoring or deleting negative feedback instead of addressing it. Failing to create clear action plans based on research findings. Not sharing results with employees or fostering a culture of continuous improvement. Conclusion Customer rating is one of the simplest yet most powerful indicators of business performance. When measured consistently and used for real improvements, it directly impacts brand reputation, sales, and customer loyalty. Related content: What is market research? Customer research Consumer behavior research

Product Research - A Comprehensive Explanation of Product Development and Concept Testing Product research is a systematic study that determines how a product is positioned in the market, how it is perceived by consumers, its strengths and weaknesses, and whether it has potential for further development. It provides critical insights for developing new products, improving existing products, and designing effective marketing strategies. Organizations seeking to launch new products, improve existing offerings, or clearly define the needs of their target customers can reduce risk and increase their probability of success by commissioning product research, product development research, and concept testing research from professional research organizations. Simply put, product research answers the following questions: Does the product meet customer needs and expectations? What is the level of product quality, pricing, design, and ease of use? What are the strengths and weaknesses compared to competing products? Product research – analyzing market positioning and consumer perception Table of Contents What Is Product Research? Key Objectives of Product Research Key Product Research Metrics Product Development Research Key Metrics of Product Development Research Concept Testing Research (Concept Testing) Key Metrics of Concept Testing Research Conclusion SICA LLC SICA LLC RESEARCHSERVICES COMPANY Our organization conducts professional-level research on Mongolian and international market structures, supply and demand, competition, consumer behavior, and products, helping you develop data-driven business strategies. Contact Us Request a Quote What Is Product Research? Product research is a structured, data-driven process used to evaluate how a product performs in the market, how it is perceived by consumers, and how effectively it competes against alternative solutions. It focuses on understanding customer needs, expectations, satisfaction levels, and purchasing behavior in order to determine whether a product delivers real value. Product research is applied throughout the entire product lifecycle—from idea generation and development to launch, optimization, repositioning, or discontinuation. It enables organizations to move away from assumptions and make decisions based on evidence, customer insights, and market realities. At its core, product research answers critical questions about product–market fit, customer perception, and long-term competitiveness. SICA LLC SICA LLC RESEARCHSERVICES COMPANY Our organization conducts professional-level research on Mongolian and international market structures, supply and demand, competition, consumer behavior, and products, helping you develop data-driven business strategies. Contact Us Request a Quote Key Objectives of Product Research The primary objective of product research is to reduce uncertainty and risk in business decision-making. Rather than focusing solely on whether customers “like” a product, product research provides a comprehensive view of market conditions, customer psychology, and competitive dynamics. Identify unmet customer needs and expectations Evaluate product strengths, weaknesses, and improvement opportunities Support data-driven product enhancement and innovation Inform pricing, positioning, and value propositions Assess brand perception, messaging, and packaging effectiveness Detect causes of declining sales and customer churn Key Product Research Metrics Product research relies on measurable indicators that reflect customer experience, perception, and competitiveness. These metrics allow organizations to benchmark performance and prioritize strategic improvements. Product QualityEvaluates whether the product meets customer expectations in terms of reliability, durability, and functional performance. Price and Perceived ValueMeasures how customers perceive the balance between price and benefits, including whether the product is seen as premium, affordable, or overpriced. Design and AestheticsAssesses visual appeal, packaging, usability, and alignment with brand identity. Ease of UseAnalyzes how intuitive and user-friendly the product is, including instructions, onboarding, and overall experience. Competitive AdvantageIdentifies differentiating factors and clarifies why customers should choose the product over alternatives. Product Development Research Product development research is conducted before creating a new product or improving an existing one. It systematically evaluates market demand, customer needs, technological feasibility, and competitive conditions to ensure that product ideas are viable and scalable. This research guides strategic decisions related to product features, design, pricing, development timelines, and go-to-market strategies. By integrating research early in the development process, organizations significantly reduce the risk of failure and wasted investment. Key Metrics of Product Development Research Market DemandEstimates the size of potential demand and identifies customer segments with the highest interest. Customer ExpectationsDefines preferred features, quality standards, service levels, and acceptable price ranges. Competitive LandscapeAnalyzes competing products, market saturation, and differentiation opportunities. Price SensitivityDetermines how pricing affects purchase intent and perceived value. Technological FeasibilityEvaluates development complexity, required resources, investment size, and expected return. SICA LLC SICA LLC RESEARCHSERVICES COMPANY Our organization conducts professional-level research on Mongolian and international market structures, supply and demand, competition, consumer behavior, and products, helping you develop data-driven business strategies. Contact Us Request a Quote Concept Testing Research Concept testing research evaluates new product, service, or marketing ideas before market launch by presenting them to potential customers and measuring reactions, interest, and purchase intent. It is a critical validation step that ensures only concepts with real market potential proceed to development and commercialization. Key Concept Testing Metrics Interest LevelMeasures how attractive and engaging the concept is at first exposure. Purchase IntentEvaluates the likelihood of purchase under different conditions. Feature EvaluationIdentifies which attributes customers value most, such as quality, design, benefits, or brand. Price SensitivityDetermines acceptable pricing thresholds and demand elasticity. Concerns and BarriersReveals objections, doubts, or reasons for potential rejection. Conclusion Product research, product development research, and concept testing research together form the foundation of sustainable business success. Decisions based on structured research consistently outperform those driven by assumptions or intuition. Entering the market without research exposes organizations to high financial risk, while research-driven strategies ensure that the right product reaches the right audience, at the right price, with the right message. Related Information: What Is Market Research? Customer Research Consumer Behavior Research

Organizational Research - A Comprehensive Assessment of Culture, Service Quality, and Brand Reputation Organizational research plays a critical role in understanding an organization’s internal and external environment, clarifying its market position, and identifying strengths and gaps in the services delivered to customers. Organizational research also serves as a foundation for making strategic decisions based on reliable, data-driven evidence. Contents Core concepts of organizational research Organizational culture research Mystery shopping research Brand awareness research Corporate reputation research Core Concepts of Organizational Research Organizational research is the systematic process of analyzing internal and external conditions, employee attitudes, and the quality of services delivered to customers, in order to collect the information needed to develop an organization’s growth and development strategy. Organizational culture research refers to the systematic study of cultural elements within an organization’s internal environment—such as employees’ values, attitudes, behaviors, communication patterns, and leadership style. It helps identify gaps between the organization’s actual cultural reality and employees’ expectations and satisfaction, providing critical inputs for organizational development strategy. Organizational Culture Research Organizational culture research aims to identify key cultural elements within the internal environment and evaluate them in relation to employees’ expectations and satisfaction. Organizational culture includes: Values – What does the organization prioritize? (Fairness, innovation, collaboration) Attitudes – The shared mindset employees adopt in the workplace. Behaviors – Day-to-day interaction and collaboration patterns among employees. Leadership style – How leadership communicates with employees and makes decisions. Internal communication – Team climate and level of collaboration. SICA LLC SICA LLC RESEARCHCONSULTING COMPANY We research the structure of Mongolian and international markets, supply and demand dynamics, competition, and consumer behavior to help you develop a data-driven business strategy. Contact Us Request a Quote Research Objectives Assess the current level of the organization’s culture. Identify gaps between employees’ expectations and the current reality. Evaluate satisfaction and loyalty. Generate insights required for developing a growth and development strategy. Sample Key Survey Questions Are the organization’s values clearly understood by employees? How satisfied are employees with the leadership style? Is the communication climate positive? What is the level of collaboration and team culture? How does organizational culture influence employee productivity? Mystery Shopping Research (Mystery Shopping) Mystery shopping research is a method used to discreetly assess service quality, compliance with service standards, and the customer experience from the perspective of a real customer. The researcher, or “mystery shopper,” acts as an ordinary customer to test and evaluate service delivery, product experience, and interaction quality. As a result, you can determine: Whether service standards are being followed; Employees’ service and communication etiquette; The quality of products and services; The actual level of the customer experience. SICA LLC SICA LLC RESEARCHCONSULTING COMPANY We research the structure of Mongolian and international markets, supply and demand dynamics, competition, and consumer behavior to help you develop a data-driven business strategy. Contact Us Request a Quote Why is it necessary? Provides an objective assessment of service quality – Shows how employees perform in real situations. Identifies gaps and weaknesses – Pinpoints issues negatively affecting the customer experience. Verifies standards – Confirms whether internal policies and service standards are being followed. Improves satisfaction – Addressing identified issues enhances the customer experience. Key Evaluation Criteria Interaction quality – Are employees courteous and professionally communicative? Service speed – What is the wait time like? Product information – Do employees provide accurate and complete information? Safety and trust – Does the customer feel safe, respected, and valued? Sales capability – Do employees recommend additional products or services? Brand Awareness Research Brand awareness research assesses whether customers know a brand, how well they recognize it, and what perceptions they hold. It influences the development of marketing strategy, the strengthening of brand equity, and the consolidation of market positioning. What is brand awareness? In simple terms, brand awareness measures whether customers can: Recall the brand without prompts? (Unaided awareness) Recognize the brand when prompted? (Aided awareness) How well they know the brand compared to competing brands. SICA LLC SICA LLC RESEARCHCONSULTING COMPANY We research the structure of Mongolian and international markets, supply and demand dynamics, competition, and consumer behavior to help you develop a data-driven business strategy. Contact Us Request a Quote Primary Research Objectives Measure the level of brand awareness. Identify the channels through which customers became familiar with the brand (TV, social media, advertising). Uncover brand associations (quality, price, reputation). Benchmark against competing brands. Levels of Brand Awareness Unaided Awareness – When asked, “Which brands do you know in this category?”, the customer names the brand without prompts. Aided Awareness – Whether the customer recognizes the brand when the name is mentioned. Top-of-Mind Awareness – The first brand that comes to mind. Brand Recall & Recognition – Whether the logo, colors, and tagline are recognized. Corporate Reputation Research Corporate reputation research assesses how an organization is perceived and evaluated by the public, customers, business partners, and employees. It measures factors such as trust, positive image, and loyalty, and identifies strengths and weaknesses that influence reputation. What is corporate reputation? Public perception – What values do people believe the organization represents? Trust – How much do customers and partners trust the organization? Positive image – What overall image does the organization hold in society? Loyalty – The level of loyalty among customers and employees. Primary Research Objectives Measure the level of corporate reputation. Identify positive and negative perceptions. Determine the factors influencing trust. Provide insights to support strategies for improving brand image. Key Research Metrics Public awareness level – Whether people know the organization’s name. Positive perception – The share of people who have a positive impression of the organization. Trust index – The level of trust among customers and partners. Negative perception – Volume of negative information and complaint levels. Communication impact – Social media and media sentiment/assessment. Research on organizational culture, service quality, brand awareness, and corporate reputation provides the foundation for sustainable growth and long-term business success. SICA LLC brings years of experience across all of the above areas of organizational research, supported by a professional team, and is ready to co-develop a research solution tailored to your organization’s specific needs.

Consumer Behavior Research  Consumer behavior research examines how customers make purchase decisions, what factors influence those decisions, and which psychological and social drivers are most prominent. It provides essential foundational insights for optimizing marketing strategy, product development, and sales planning. Contents • Core concepts of consumer behavior research • The “Who, When, What, Where, and Why” questions • Factors influencing consumer behavior • Customer needs and requirements research • Customer experience research • SICA’s research services and key advantages Core Concepts of Consumer Behavior Research Consumer behavior research focuses on building a deep understanding of the purchase journey (decision journey), the stages of decision-making, and customers’ psychological and behavioral patterns. The primary objectives include: Understanding the customer purchase journey (decision journey). Identifying customers’ psychological and behavioral patterns. Uncovering the factors that influence product and service choice. Explanation of the “Who, When, What, Where, and Why” Questions These are the core questions that underpin behavioral research : Who? Who is making the purchase? (Age, gender, income, lifestyle, interests) Who is the decision-maker? (Household, organization, individual) When? When do customers purchase? (Month, season, time patterns) When do they make the decision? (Research phase vs. purchase phase) What? Which products or services are they choosing? Which features and quality attributes do they prefer most? Where from? Where do they purchase? (Retail store, online, app) Where do they get information? (Social media, friends, advertising) Why? Why do they choose a particular product? (Price, quality, brand reputation, psychological needs) Why do they delay or abandon a purchase? Factors Influencing Consumer Behavior Personal factors: Age, gender, income, education, lifestyle. Psychological factors: Needs, desires, attitudes, emotions. Social factors: Family, friends, culture, social groups. Marketing factors: Price, promotions, distribution channels. Why is this research important? For market segmentation – Accurately defining customer groups. For marketing strategy development – Delivering the right message through the right channels. For product development – Creating solutions aligned with real customer needs. For increasing sales – Leveraging the factors that influence purchase decisions. SICA LLC SICA LLC RESEARCHCONSULTING COMPANY We research the structure of Mongolian and international markets, supply and demand dynamics, competition, and consumer behavior to help you develop a data-driven business strategy. Contact Us Request a Quote Customer Needs and Requirements Assessment This research answers questions such as: What problem are customers trying to solve? Which products or services can meet their needs? Why do they make a particular choice? It is a strategic study that goes beyond understanding preferences by clarifying market demand, consumption structure, and the impact of substitute products. Market Demand Share This identifies the share of demand a given product or service represents within the overall market. Example: If 10,000 households are interested in purchasing in the housing market, what percentage of them are interested in your project? Business value: Critical for sales forecasting, pricing, and marketing strategy development. Cross-Usage Examines whether customers simultaneously use multiple types of products or services. Example: Do homebuyers also want complementary services such as furniture, interior design, or insurance? (Among customers ) Business value: Identifies opportunities for bundling and cross-selling add-on services. Substitute Usage Assesses the likelihood that customers will replace your offering with alternative options. Example: Would a customer choose a rental property instead of buying a home, or switch to another development? Business value: Helps you understand competitors’ advantages and develop strategies to strengthen your value proposition. Key Research Questions Who has the need? (Age, income, lifestyle) When are they likely to purchase? What do they prefer most? (Price, quality, location) Where do they get information? (Online, offline) Why do they choose that option? (Psychological and economic reasons) Why is this research important? Clarifies market demand and consumption structure. Optimizes product development, pricing, and marketing strategy . Creates opportunities to reduce competitive impact and increase customer loyalty. SICA LLC SICA LLC RESEARCHCONSULTING COMPANY We research the structure of Mongolian and international markets, supply and demand dynamics, competition, and consumer behavior to help you develop a data-driven business strategy. Contact Us Request a Quote Customer Experience Research This research evaluates the end-to-end customer experience by assessing factors such as how customers feel during purchase and service use, the quality of interactions, ease of use, and the gap between expectations and actual experience. Why is it important? Increases satisfaction – A strong experience builds loyal customers. Identifies negative experiences – Pinpoints where issues occur. Protects brand reputation – Positive experiences drive favorable word of mouth and repeat purchases. Boosts sales – As the experience improves, the likelihood of recommendation increases. Key factors influencing customer experience Quality of interaction – Staff courtesy and responsiveness. Product quality – Whether it meets expectations. Ease of use – Online and offline processes. Emotional response – Does the customer feel valued? Safety and trust – Data protection and reliability. How is the research conducted? Define touchpoints – Every interaction point (website, store, service center). Conduct surveys and interviews – Collect feedback on the experience. Calculate key metrics – CES, CSAT, NPS. Perform qualitative and psychological analysis – Customer feelings and attitudes. Develop an improvement plan – Actions to reduce negative experiences. Consumer research is not merely data collection—it is the foundation of business success. Our organization has years of experience in this field, with a dedicated team of industry professionals, and we deliver the following research services to the highest standards: Customer needs and requirements research – Precisely quantifies demand, cross-usage, and substitute usage. Consumer behavior research – Answers the core questions of who, when, what, where, and why. Customer satisfaction research – Using internationally aligned methodologies such as CSAT, NPS, Loyalty Matrix, and Satisfaction Drivers. Customer experience research – Provides in-depth analysis of purchase and service-use experiences and interaction quality. In addition to quantitative data, we conduct qualitative research, psychological analysis, and deep market analytics to help you make business decisions grounded in real evidence. Years of experience Team of professional researchers Use of international methodologies and standards Tailored solutions aligned with your business context Related resources: Customer Research for the Prosecutor’s Office Customer Research

Consumer research? A Comprehensive Guide to Customer Satisfaction and Loyalty Research Consumer research (“Consumer research” / “User research”) is a structured and systematic process of studying customers’ needs, behaviors, requests, pain points, and decision-making journey in relation to a product, service, or brand. Contents What is the objective of the research? Customer satisfaction research Key methodologies for measuring customer satisfaction How is customer satisfaction research conducted? Related resources By researching your customers’ preferences, satisfaction, and behaviors, you can better anticipate their needs, retain existing customers, attract new customers, and gather the foundational insights required to make well-informed decisions. SICA LLC SICA LLC RESEARCHCONSULTING COMPANY We research the structure of Mongolian and international markets, supply and demand dynamics, competition, and consumer behavior to help you develop a data-driven business strategy. Contact Us Request a Quote What is the objective of the research? Identify customer needs and requirements Select the right target segment Improve products and services Develop marketing and sales strategies Make pricing and positioning decisions Reduce the risks associated with new product development The following types of consumer research are commonly used. Customer satisfaction research Why is this research important? Understand customer ratings – Are they satisfied with your product? Identify weaknesses – Where do you need improvements? Increase customer loyalty – The higher the satisfaction, the more repeat purchases increase. Increase sales and profitability – Satisfied customers are more likely to recommend you to others. Key methodologies for measuring customer satisfaction 1. CSAT (Customer Satisfaction Score) CSAT is the most widely used metric for directly measuring customer satisfaction. Question: “How satisfied are you with our product/service?” Response: Typically rated on a 1–5 or 1–10 scale. Strength: Simple and easy to interpret. Limitation: Captures satisfaction at a single point in time. 2. NPS (Net Promoter Score) NPS measures the likelihood that a customer will recommend your company to others. Question: “How likely are you to recommend our company to your friends or colleagues?” (0–10) Classification: Promoters (9–10): Highly loyal customers with a strong likelihood to recommend. Passives (7–8): Neutral customers. Detractors (0–6): Customers with unfavorable perceptions. Strength: Provides a clear view of customer loyalty. Limitation: Does not explain the reasons behind low willingness to recommend. SICA LLC SICA LLC RESEARCHCONSULTING COMPANY We research the structure of Mongolian and international markets, supply and demand dynamics, competition, and consumer behavior to help you develop a data-driven business strategy. Contact Us Request a Quote 3. Loyalty Matrix The Loyalty Matrix segments customers by combining loyalty and satisfaction. Loyal and satisfied – The most valuable customers. Loyal but dissatisfied – Customers remain loyal despite product/service issues. Not loyal but satisfied – Short-term or occasional customers. Not loyal and dissatisfied – A high-risk segment. 4. Satisfaction Drivers These are the primary factors that influence customer satisfaction: Product quality Service speed Price and value Quality of communication Ease of use Based on the findings, you can identify which factors have the greatest impact and implement targeted improvement actions. How is customer satisfaction research conducted? Define objectives – What will you measure? (e.g., service speed, product quality) Design the questionnaire – Short, clear, measurable questions. Field the research – Online, email, phone, or in-person. Analyze the data – Calculate results and derive insights. Implement improvements – Address the issues identified. Sample questions Did our product meet your expectations? Were you satisfied with the speed of our service? Would you recommend our company to your friends or colleagues? Customer satisfaction research is a core indicator of business performance. When conducted consistently, it enables you to enhance the customer experience and build long-term customer loyalty. Related resources: Customer Research for the Prosecutor’s Office Consumer Behavior Research

What is the Market Research? The Key to Making Data-Driven Business Decisions Market research is a systematic process of collecting and analyzing information needed to make accurate and well-founded business decisions. It aims to identify market size, structure, customer needs, competition, and potential opportunities and risks. Simply put, market research answers key questions such as: Who is likely to buy your product or service? Where is demand higher? What factors influence purchasing decisions? What strategies are competitors using? By understanding these, businesses can better interpret market conditions, optimize future plans, reduce risks, and identify growth opportunities early. Content What is market research? Key objectives of market research Main research methods Core indicators of market research Import market research Industry market research Conclusion Key Objectives of Market Research The main goals of market research include: Determining market size – how many consumers and how much demand exists Understanding customer needs and buying behavior Assessing competitors’ strengths, weaknesses, and market positioning Identifying market opportunities and risks Supporting decision-making when introducing new products or services As a result, your business can choose the right segment to focus on, determine pricing, select distribution channels, and craft effective communication strategies. Main research methods Market research is classified according to data sources, purpose, and methodology. The main types are: Primary researchCollecting information directly from consumers (surveys, interviews, focus groups).This data is tailored to your business and is highly valuable for decision-making. Secondary researchAnalyzing existing data from organizations, government, or international sources—such as statistical reports, industry studies, and publications. Quantitative researchBased on measurable numerical data such as market size, share, and trends. Qualitative researchExplores customer psychology and motivations behind purchasing behaviors. It answers questions like: “Why do they choose this product?”, “Why did they prefer a competitor?” SICA LLC SICA LLC RESEARCHCONSULTING COMPANY We analyze Mongolian and international market structure, supply and demand, competition, and consumer behavior to help you build a data-driven business strategy. Contact Us Request a Quote Core Indicators of Market Research Market SizeHow many consumers exist and how much demand is there? Market Growth How is the market changing year by year—growing, stable, or declining? Market SegmentationClassifying consumers by age, income, location, interests, and lifestyle to identify high-value segments. Competitive AnalysisEvaluating the number of competitors, their strategies, strengths, weaknesses, and brand positioning. Demand and Supply AssessmentIs demand sufficient, or is supply exceeding demand? This directly affects pricing and sales strategies. SICA LLC SICA LLC RESEARCHCONSULTING COMPANY We analyze Mongolian and international market structure, supply and demand, competition, and consumer behavior to help you build a data-driven business strategy. Contact Us Request a Quote Import Market Research Import market research analyzes the following aspects of imported goods. This helps assess the impact of foreign products and develop strategies for domestic production and new product entry. Import volume and priceWhat products enter the market, in what quantity, and at what price levels? Country of originWhich countries supply the most? What advantages or quality differences exist? Demand and usageWhat product types, quality levels, and price ranges do consumers prefer? Substitute productsCan domestic products replace imported ones? How can they compete? Import market research is crucial for pricing, quality improvement, and brand positioning. SICA LLC SICA LLC RESEARCHCONSULTING COMPANY We analyze Mongolian and international market structure, supply and demand, competition, and consumer behavior to help you build a data-driven business strategy. Contact Us Request a Quote Industry Market Research This focuses on the overall situation of a specific industry, identifying internal structure, growth, opportunities, risks, and market players. Industry demand and supplyWhich products or services are in high demand? Which segments are most active? ProductionCapacity, technology level, and number of domestic manufacturers Transportation and distributionHow products reach consumers, logistics cost, and efficiency Sales channelsEffectiveness of online/offline sales and customer buying behavior Legal environmentTaxation, import policies, standards, and regulations This type of research helps identify industry trends, growth opportunities, and risks, supporting long-term strategy planning. Conclusion Market research forms the foundation of sound business decisions. A business backed by accurate information and real insights is always closer to success. Making decisions without research, however, involves high risk and can lead to unnecessary cost and time loss. Before your organization launches a new product, enters a new industry, adjusts pricing, or updates brand positioning, relying on market research is the most effective step. 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