Determining the Actual Needs of Residential Property Buyers SICA LLC, a research and consulting company, conducted a comprehensive study in 2023, commissioned by Khanguud Properties LLC, to identify the demand for residential real estate among households in Ulaanbaatar, as well as the behavioral patterns and key factors influencing their purchasing decisions. This study aimed to identify the actual demand, consumer needs, preferences, and future trends in the residential real estate market, including apartments, detached houses, and townhouses. The research provided valuable insights that enable organizations operating in the real estate sector to optimize their product development, sales, and marketing strategies based on a deeper understanding of market demand and consumer behavior. Contents What is a Residential Real Estate Demand and Consumer Behavior Study? Research Objective Key Research Objectives Research Scope Research Methodologies Key Research Findings Research Significance Conclusion Research Objective The primary objective of this study was to identify the purchasing behavior, preferences, requirements, and key factors influencing the decision-making processes of households that are planning to purchase residential real estate, as well as those intending to make a purchase within the next two years. The study focused on understanding consumers’ actual needs, assessing market demand, and identifying future development trends within the residential real estate sector. Key Research Objectives The study was conducted with the following objectives. Determining the Demand for Residential Real Estate Across Ulaanbaatar, the study identified the demand levels, consumer needs, and preferences for various residential property types, including apartments, detached houses, and townhouses. Evaluating Purchasing Conditions and Affordability The study examined the following factors among households: Planned timeframe for purchasing a residential property Frequency of residential property replacement or upgrade Preferred payment terms and financing arrangements Financial capacity and affordability Price expectations and acceptable price ranges Identifying Factors Influencing Residential Property Selection Identifying Factors Influencing Residential Property Selection The study evaluated the importance that homebuyers place on the following factors when selecting a residential property: Location Property size Layout and room configuration Living environment and neighborhood conditions Social infrastructure Green spaces and landscaping Assessing Perceptions of the Real Estate Brokerage Industry The study examined consumers’ experiences, perceptions, and attitudes toward the services provided by real estate brokerage agencies. Identifying Key Considerations for Construction Companies The research identified critical issues that construction companies and real estate developers should consider in project planning, product development, and sales operations. Research Scope The study was conducted across all districts of Ulaanbaatar. Target Respondents Households interested in purchasing residential real estate Households planning to purchase residential property within the next two years Research Sample Quantitative Survey A total of 550 households participated in the survey. Qualitative Research A total of 16 households participated in in-depth interviews. These households had purchased an apartment, detached house, or townhouse within the previous 12 months. This approach enabled a deeper understanding of the actual motivations behind purchases, consumers’ experiences, and their decision-making processes. Research Methodology The study employed a Mixed Methods approach, combining both quantitative and qualitative research techniques. Quantitative Research The survey measured key indicators such as: Housing demand and needs Purchase intentions Financial capability Housing preferences Qualitative Research In-depth interviews were conducted with households that had recently purchased residential property to better understand: Reasons for purchase Property selection process Challenges encountered during the purchase journey Actual user experiences after moving in Comparative Analysis The study compared demand patterns and consumer preferences across the three main residential property categories: Apartments Detached houses Townhouses Key Research Findings The study identified the actual market conditions, consumer behavior patterns, and future trends within Ulaanbaatar’s residential real estate market. Key findings revealed that: Housing demand is directly correlated with household income. Family composition significantly influences housing preferences. Current living conditions play a critical role in purchase decisions. There is a strong desire among consumers to improve their living environment. The study also found that the following factors have a significant impact on purchase decisions: Involvement of family members in the decision-making process Competence and professionalism of sales representatives Accessibility and availability of information Reputation of the developer or construction company Which Factors Do Consumers Value Most? Survey participants identified the following as the most important considerations when purchasing residential property: Location Construction quality Space planning and layout Number of rooms Green spaces Children's playgrounds Parking availability Heated garages Security and safety Landscaping and neighborhood amenities These findings indicate the key priorities that should be considered when designing new residential projects and developing product concepts. Consumer Attitudes Toward Payment and Financing Options The research found a growing preference for flexible financing solutions among homebuyers. In particular, demand is increasing for: Mortgage loans Installment financing schemes Rent-to-own programs These findings provide real estate companies with opportunities to align their sales strategies and financial products more closely with market demand. Significance of the Study The findings of this study provide valuable insights for: Construction companies Real estate developers Sales organizations Real estate brokerage firms The research serves as an important foundation for improving product development, marketing strategies, sales performance, and customer relationship management. Furthermore, it offers evidence-based insights to support decision-making in urban development, housing planning, and the creation of consumer-centric residential products. SICA LLC SICA LLC Research and Consultancy Our organization conducts research on market structure, supply and demand dynamics, competition, and consumer behavior in both domestic and international markets. We help businesses develop data-driven strategies by providing reliable insights and comprehensive market analysis to support informed decision-making and sustainable growth. Contact Us Request a Quote Conclusion The Residential Real Estate Demand and Consumer Purchasing Behavior Study is a strategically significant research project that provides a comprehensive understanding of the needs, preferences, and decision-making characteristics of households in Ulaanbaatar regarding residential property purchases. The findings offer a reliable foundation for identifying actual market demand, developing consumer-centric housing products, and aligning sales and financing solutions with market needs. By delivering in-depth insights into consumer behavior, housing preferences, affordability, and purchasing intentions, the study enables real estate developers, construction companies, sales organizations, and brokerage firms to make informed, data-driven business decisions. Furthermore, the research contributes valuable evidence for enhancing product development, marketing strategies, customer engagement, urban planning, and housing development initiatives. As such, it serves as an important reference for stakeholders seeking to improve competitiveness and create residential solutions that better meet the evolving expectations of homebuyers.

What Is Mystery Shopping Research?A Service Quality Assessment Based on Real Customer Experience Mystery Shopping is a research methodology used to evaluate the quality of services delivered by service organizations, the attitude and performance of employees, and the implementation of internal processes under real-life conditions. In this approach, specially trained mystery shoppers interact with the organization while posing as regular customers and assess their service experience based on a set of predefined evaluation criteria. In 2023, SICA LLC successfully conducted a Mystery Shopping study for the M Mart supermarket chain to objectively assess service quality and customer experience. The study identified the service performance of each branch, highlighting key strengths as well as areas requiring improvement. Based on the findings, practical recommendations were developed to enhance customer satisfaction and improve overall service standards. Contents What is the Mystery Shopping Study? Research Objective Key Evaluation Areas Scope and Methodologies of Study Advantages of Mystery shopping study Significance of the Research Findings Conclusion Research Objective The main objective of this study conducted by SICA LLC was to objectively assess the current service standards of the M Mart supermarket chain and develop recommendations aimed at improving the quality of services delivered to customers. To achieve this objective, the study was conducted with the following specific objectives: Assess product stocking levels and inventory availability. Determine the freshness and quality of products. Evaluate the supermarket’s internal environment, cleanliness, and organization. Assess employee interaction and compliance with service standards. Evaluate the efficiency of the product return process and customer interaction. Assess the service, products, and environment of the Food to Go section. Determine the quality of service provided by sales assistants and cashiers. These evaluations covered the entire customer journey, from the moment a customer entered the store until the completion of their shopping experience. Key Evaluation Areas Product Availability and Freshness The evaluation assessed whether the products customers were looking for were available on the shelves, whether inventory levels were sufficient, and examined product shelf life and quality indicators. Store Environment and Organization The evaluation covered the cleanliness, lighting, shelf arrangement, product labeling, and overall shopping convenience of each store branch. Staff's Service The evaluation examined how employees greeted customers, whether they provided information and assistance, their ability to resolve issues, and their compliance with established service standards. Product Return Service The evaluation assessed employees’ attitudes during the return process, compliance with relevant policies and procedures, and the effectiveness with which customer issues were resolved. Food to Go Service The evaluation covered indicators such as the variety and freshness of ready-to-eat products, service speed, cleanliness of the section, and product presentation. Cashier and Salesperson Service The evaluation assessed the speed and accuracy of payment processing, communication etiquette, and professional customer service skills. Scope and Methodologies of Study A total of 12 branches of the M Mart supermarket chain were included in the study. Data collection was carried out using the following methodology: Mystery Shopping MethodologyResearchers visited each branch posing as regular customers and evaluated every stage of the service experience. Standardized Evaluation FormA pre-designed evaluation form containing service quality indicators was used to ensure consistent assessment across all branches. Immediate Data VerificationMystery shoppers completed the evaluation form within two hours of their visit to ensure the accuracy and reliability of the information collected. Face-to-Face ObservationThe study was conducted through on-site visits to each branch under real operating conditions, enhancing the validity and objectivity of the findings. Advantages of the Mystery Shopping Study Mystery shopping is one of the most effective research methodologies for evaluating the actual day-to-day service conditions of an organization. Key advantages of this research include: Evaluates the actual customer experience. Identifies the actual level of service provided by employees. Measures compliance with established service standards. Enables the identification of differences between branches. Helps identify processes that require improvement. Supports the planning of measures Significance of the Research Findings This study provided a valuable information base for management decisions, including: Identifying the strengths of M Mart supermarket chain’s service delivery. Detecting areas requiring improvement. Comparing performance across branches. Evaluating compliance with service standards. Improving internal processes. Identifying employee training and development needs. Developing strategies to enhance customer satisfaction. The findings served as an important foundation for evidence-based decision-making and continuous service improvement. SICA LLC SICA LLC RESEARCH AND CONSULTANCY Our organization conducts research on market structure, supply and demand, competition, and consumer behavior in both domestic and international markets, helping clients develop data-driven business strategies. Contact Us Request a Quote Conclusion Mystery shopping is one of the most effective methods for evaluating service quality from the customer’s perspective. The study conducted by SICA LLC for the M Mart supermarket chain provided an objective assessment of actual service conditions, customer experience, and compliance with internal processes, enabling the development of practical recommendations for operational improvement. If your organization aims to objectively assess service quality and enhance customer satisfaction, mystery shopping research is one of the most effective solutions available.

In 2024, SICA LLC successfully completed consultancy services for data collection, commissioned by CT Group, to assess the socio-economic conditions and political attitudes of residents of Ulaanbaatar City. Under this project, the objective was to develop a reliable database by comprehensively examining citizens' quality of life, economic conditions, social values, key challenges, political participation, and the factors influencing their political preferences and voting decisions. SICA llc SICA LLC - RESEARCH AND CONSULTANCY Our organization conducts research on market structure, supply and demand dynamics, competition, and consumer behavior in both domestic and international markets, helping clients develop data-driven business strategies and make informed decisions. Contact Us Get a Quote The research was conducted in accordance with international research methodologies and quality standards, utilizing a mixed-methods approach that combined both quantitative and qualitative techniques. The quantitative survey covered 1,000 residents of Ulaanbaatar, while the qualitative component included two focus group discussions involving a total of 16 participants. These discussions provided in-depth insights into participants’ opinions, values, attitudes, and perspectives on the issues under study. Throughout the project, data collection activities were carried out based on a rigorous sampling methodology and a comprehensive quality control system. Particular emphasis was placed on ensuring the reliability, accuracy, and representativeness of the data collected. In addition, the research team conducted continuous monitoring and supervision at every stage of the data collection process, implementing quality assurance measures to validate and maintain the integrity of the dataset. The database generated through this study provided a solid evidence base for assessing the current socio-economic conditions of Ulaanbaatar residents, public opinion, and the prevailing political environment in the capital. Furthermore, the findings served as a valuable source of information for evaluating shifts in public attitudes, supporting evidence-based policymaking, developing electoral strategies, and enhancing the effectiveness of public communication and stakeholder engagement efforts. Furthermore, the database developed through this project serves as a valuable foundation for enhancing citizen participation, promoting civic engagement, and designing new initiatives and programs that are responsive to public needs and expectations. As a robust source of evidence, it supports stakeholders in developing more targeted, effective, and citizen-centered policies and interventions. Leveraging its expertise in research methodology and data collection quality management, SICA LLC continues to provide research and consulting services that support evidence-based decision-making for government institutions, private sector organizations, and international development partners. Through the delivery of reliable data, rigorous analysis, and actionable insights, the company helps clients design effective policies, strategies, and programs that address real-world challenges and opportunities. Related Services: What is Market Research? Consumer Research Consumer Behavior Research Organizational Research Product Research

Yearly, the World Happiness Index ranks countries based on factors such as social welfare, income, health, freedom, generosity, and perceptions of corruption. This indicator can be understood as a measure of how happy the citizens of a particular country are. In the 2025 World Happiness Index, Finland ranked first for the eighth consecutive year. The index scores countries on a scale from 0 to 10, with scores closer to 10 indicating greater happiness and scores closer to 0 indicating lower levels of happiness. The top five countries were as follows: Finland - 7.764 Iceland - 7.540 Denmark - 7.539 Costa Rica - 7.439 Sweden - 7.255 For Mongolia, the country ranked 75th out of 147 countries, with a score of 5.936. Afghanistan, Sierra Leone, and Malawi, countries affected by conflict and severe socio-economic challenges, ranked at the bottom of the index. Source: worldhappiness.report

Successfully Completed a Traffic Conditions and Travel Speed Survey SICA LLC, a research and consulting firm, successfully conducted a traffic conditions and travel speed survey as part of the “Project for Strengthening Capacity to Reduce Air Pollution in Ulaanbaatar City,” commissioned by the Japan International Cooperation Agency (JICA). Travel Speed Survey SICA LLC SICA LLC - Research and Consultancy Our organization provides professional research services on domestic and international markets, including market structure, supply and demand dynamics, competitive landscapes, consumer behavior, and product performance. Through data-driven insights and analysis, we help clients develop effective business strategies, identify market opportunities, and make informed decisions. Contact Us Request a Quote This study was designed to assess traffic volume and congestion conditions at major intersections in central Ulaanbaatar based on actual traffic measurements and observations. The objective was to generate evidence-based information to support the optimization and improvement of traffic signal operations, thereby contributing to more efficient traffic management and reduced congestion levels. The objective of this study was to determine traffic volume, congestion conditions, and travel speeds at major intersections in central Ulaanbaatar through direct field measurements, and to provide a basis for optimizing traffic signal operations in accordance with actual roadway demand and traffic loads. To achieve this objective, the following specific goals were established: Бүтээгдэхүүн хөгжүүлэлтийн судалгаа – шинэ бүтээгдэхүүн, инновацийн шийдлийг турших Determine traffic volumes by vehicle type and travel direction at each surveyed intersection. Measure the frequency and extent of traffic congestion, including queue lengths and delay conditions. Assess the number of vehicles passing through intersections during the permitted green signal phase. Determine average travel speeds along major traffic corridors in central Ulaanbaatar. Evaluate the current effectiveness of traffic management and signal control operations. The study covered 17 major intersections in central Ulaanbaatar City and consisted of the following components. Traffic Conditions Survey: Conducted from 06:00 to 22:00, involving 16 hours of continuous traffic counting and observation. Travel Speed Survey: Conducted during the morning, daytime, and evening peak-hour periods, with measurements taken across three survey rounds. The Traffic Conditions Survey was conducted using the following methodology: A combination of video recording and manual traffic counting was employed at each intersection to ensure the accuracy and reliability of the collected data. Vehicles were classified into passenger vehicles and heavy vehicles for traffic volume analysis. Traffic volumes and congestion conditions were measured at 15-minute intervals, enabling detailed analysis of traffic flow patterns throughout the day. Queue lengths were measured from the stop line to the last vehicle in the queue, providing an objective assessment of congestion levels at each intersection. Traffic signal timing and operational data were obtained from the Traffic Management Center and incorporated into the analysis to evaluate the effectiveness of existing signal control schemes. The Travel Speed Survey was conducted using the following methodology: Two representative routes passing through major intersections in central Ulaanbaatar were selected to assess travel speed and traffic performance under actual operating conditions. Survey vehicles were equipped with GPS devices that recorded location and movement data at one-second intervals, enabling precise measurement of travel times, speeds, and delays. A driver and a survey recorder traveled together, allowing real-time documentation of traffic conditions, incidents, signal delays, and other factors affecting vehicle movement. Average travel speeds were calculated by road classification and time period, providing a detailed analysis of traffic performance during different levels of traffic demand and congestion. This study is significant in that it provides a reliable data foundation to support evidence-based decision-making for urban traffic management. The findings offer practical recommendations and analytical justification for improving traffic signal operations and optimizing traffic flow based on actual roadway conditions. In addition, the study serves as an important source of baseline information for urban planning and transportation management initiatives aligned with policies aimed at reducing air pollution. By enhancing the efficiency of traffic movement and identifying areas for operational improvement, the research contributes to the development of more sustainable, effective, and environmentally responsible urban transport systems in Ulaanbaatar. SICA LLC Situation Assessment Research SICA LLC provides professional situation assessment research services to help organizations make informed decisions based on reliable data and evidence. Contact Us Request a Quote Related Services: What is the Market Research? Customer Research Customer Behavioral Research

IMPACT EVALUATION STUDY The research team of SIC LLC, in collaboration with RowSquared S.L., has successfully completed data collection for an impact evaluation of the “Market and Pasture Management Development Project,” covering 1,600 households across six provinces where the project was implemented. The “Market and Pasture Management Development Project” was jointly financed by the Ministry of Food, Agriculture and Light Industry and the International Fund for Agricultural Development (IFAD), and was implemented between 2018 and 2023 in six provinces of Mongolia. Its primary objective was to reduce poverty and improve the livelihoods of both nomadic herder households and settled households. Content Main Objective Scope SICA LLC SICA LLC Research and Consultancy Contact Request a quote Main Objective The main objective of this study is to determine the actual impact of the project and to evaluate changes in the agriculture and livestock sectors, pasture management, and the livelihoods of local households, based on both quantitative and qualitative evidence. Scope Within the scope of the study, a total of 1,600 households engaged in livestock and crop farming, as well as 230 pasture user groups from Arkhangai, Dornod, Dundgovi, Khentii, Sukhbaatar, and Uvurkhangai provinces were included. In accordance with IFAD standards, data collection was conducted entirely through face-to-face CAPI interviews. The study ensured equal representation of nomadic and settled households and included both project beneficiaries and non-beneficiary control groups, enabling a robust estimation of the project’s true impact. Under the leadership of RowSquared S.L., SIC LLC carried out all stages of the research process, including adapting and translating the questionnaire to the Mongolian context, assembling the research team, conducting training, pilot testing, pre-surveys, field data collection, and data validation and cleaning. In addition, research planning, field logistics, data quality assurance, and reporting were organized in line with international methodologies, ensuring the accuracy and reliability of the findings. SICA LLC SICA LLC Research and Consultancy Contact Request a quote Furthermore, the study holds significant value as it has established a comprehensive dataset reflecting the current state of Mongolia’s agriculture and pasture management, household livelihood structures, and the real changes in the policy environment affecting them. This dataset will serve as an important foundation for IFAD, relevant government institutions, and international organizations working in the sector to develop policies, improve project models, and design more effective future programs.

SUCCESSFULLY CONDUCTED A COMPREHENSIVE STUDY ON THE MARKET AND ORGANIZATIONAL CONDITIONS OF THE NON-BANK FINANCIAL SECTOR Our organization successfully conducted a comprehensive study examining the current conditions and development trends of Mongolia’s non-bank financial sector at both international and domestic levels. The study included an integrated assessment of the internal environment of non-bank financial institutions, a comprehensive analysis of customers and competitors, and a strategic environmental analysis. This research aims to provide evidence-based support for strategic planning and market-driven decision-making by organizations. It covered the following key areas: Contents Macro environment analysis Micro environment analysis Key features of study SICA LLC SICA LLC - Research and consultancy We analyze Mongolian and international market structure, supply and demand, competition, and consumer behavior to help you build a data-driven business strategy. Contact us Request a quote Macro Environment Analysis In addition to broad macro-level data, the study closely examined factors that directly influence the business environment of organizations in the following areas: Analysis of Mongolia’s macro environment:Assessment of the positive and negative impacts of political, economic, social, technological, environmental, and legal factors. Global non-bank financial sector trends:Economic cycles, fluctuations in commodity prices, and key indicators of international markets. Domestic non-bank financial market supply and demand:Market conditions, growth and decline trends, and analysis of key industry indicators. These insights are essential for understanding the overall direction of the market and realistically forecasting the sector’s future outlook. Micro Environment Analysis Beyond broad micro-level data, the study examined key factors directly affecting the organizational business environment, including: Competitor analysis:Market players’ strengths and weaknesses, market positioning, competitive strategies, pricing policies, and service characteristics. Customer satisfaction and perception research:Customer needs, attitudes, behavior patterns, service evaluations, and key areas requiring improvement. Internal organizational assessment:The organization’s condition was evaluated not only through quantitative indicators but also through detailed analysis of employee feedback and internal operational processes. Incorporating employee perspectives enabled a more accurate and multi-dimensional understanding of the organization’s actual conditions. These analyses provide a strong foundation for improving competitiveness, updating strategies, and making informed decisions to enhance service quality. Бүтээгдэхүүн хөгжүүлэлтийн судалгаа – шинэ бүтээгдэхүүн, инновацийн шийдлийг турших Key Features of the Study This comprehensive research is distinguished by the following strengths: Covers both macro and micro environments of the non-bank financial sector Provides an in-depth assessment of internal organizational capacity aligned with overall market conditions Includes evidence-based recommendations designed for strategic-level decision-making Based on internationally recognized research methodologies Overall, the study presents a balanced view of the current state, future opportunities, and risks of the non-bank financial sector, providing organizations with comprehensive and practical insights to support strategic and business decision-making. SICA LLC Situational analysis SICA LLC delivers professional situational analysis, validating your business success potential through data-driven insights. Contact us Request a quote